The slogan ‘Subhan Allah’ which translates to ‘Glory be to God’ has been given the green light and is set to be featured on hundred of buses throughout the country as part of the Islamic Relief campaign.
The ad has been targeted to campaign and raise money for victims of the Syrian Civil War during the period of Ramadan in June, where muslims fast and give to charity.
The campaign has angered some Christian groups as this comes only months after a christian advert was rejected and banned from being shown in UK cinemas during the run up to christmas.
Odeon, Cineworld and Vue cinemas banned the christian themed advert that featured the Archbishop of Canterbury along with various parishioners reciting the Lord’s prayer.
Transport for London unlike cinema advertising regulators, does not have any restriction against religious advertising, but does however prohibit posters linked to “political parties or campaigns.”
However previous London Mayor Boris Johnson scrapped adverts by a Christian charity that endeavored to run a publicizing effort calling for gay people to “get over” their homosexuality in 2012.
Andrea Williams said: “Britain is a Christian country and we Christians need to find our voice.
Large Muslim communities in the UK including London, Birmingham, Manchester, Leicester and Bradford, are set to display these posters.
Christian Institute representative Simon Calvert was hopeful that the islamic relief campaign may indicate“the beginning of a new era of greater expressions of the Christian faith, which seems to have become persona non grata”
“Audiences are capable of hearing expressions of Christian faith without running away screaming in horror.”
It is reported that, Islamic relief who have helped more than 100million people since it’s initial establishing in 1984, are with hopes that the posters will raise money to support victims of the bloody Syrian conflict and at the same time showcase Islam in a positive light.
Imran Madden, director of the Charity says “There is a lot of negativity around Muslims.
“We want to change the perception of Islam. The campaign is about breaking down barriers and challenging misconceptions.”